by Kelli Kennedy
The so-called "young invincibles," are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements.
The president is even asking their mothers to help in recruitment efforts.
The federal government and states running their own exchanges have launched marketing efforts for this crucial demographic of healthy young adults, but it's unclear if the messages are getting through.
Harvard's Institute of Politics recently polled about 2,000 young adults. The survey shows about 40 percent of people between the ages of 18 and 29 are on the fence about whether to sign up, with the rest split fairly evenly between those likely to enroll and those who probably won't.
Insurers are betting on their business to offset the costs of covering older, sicker Americans.
Explore further: Health reform: Young adults may be key to making it all work
© 2014 The Associated Press. All rights reserved.
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by Kelli Kennedy
The so-called "young invincibles," are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements.
The president is even asking their mothers to help in recruitment efforts.
The federal government and states running their own exchanges have launched marketing efforts for this crucial demographic of healthy young adults, but it's unclear if the messages are getting through.
Harvard's Institute of Politics recently polled about 2,000 young adults. The survey shows about 40 percent of people between the ages of 18 and 29 are on the fence about whether to sign up, with the rest split fairly evenly between those likely to enroll and those who probably won't.
Insurers are betting on their business to offset the costs of covering older, sicker Americans.
Explore further: Health reform: Young adults may be key to making it all work
© 2014 The Associated Press. All rights reserved.
Medical Xpress on facebook
Related Stories
Health reform: Young adults may be key to making it all work
Sep 23, 2013
(HealthDay)—Few uninsured young adults know about the state health insurance exchanges opening for business on Oct. 1, surveys show. But even if they did, would they snap up health coverage?
Lack of younger enrollees threatens exchanges
Nov 15, 2013
(AP)—Health care enrollments in several states suggest too few young, healthy people are signing up—a problem that if it spreads could undermine the financial viability of the federal law.
Obama hopes youth not discouraged by health woes
Dec 05, 2013
President Barack Obama says he hopes young people don't get discouraged by how hard it has been to implement health care reform.
Confusion still surrounds ACA health insurance exchanges
Oct 08, 2013
(HealthDay)—Much confusion still exists surrounding the Affordable Care Act (ACA) health care insurance exchanges, which opened on Oct. 1, according to an article published online Sept. 30 in Medical Ec ...
Majority of millennials don't support health care reform
Dec 06, 2013
new national poll of America's 18- to 29-year-olds by the Institute of Politics (IOP) at the Harvard Kennedy School of Government finds a solid majority of millennials disapprove of the comprehensive health ...
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(HealthDay)—You'll be more likely to stick to your New Year's resolutions if you establish realistic and achievable goals, an expert suggests.
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